Blackbird Human Resources

This project was for a brand identity for a Human Resources consultant company. The keys words given for the brand were symbiotic, connected, capable, confident, intentional, grounded, human, value and structure. Nature and human based photography was the starting point for the visuals to convey a soft, human forward approach. The typeface was chosen for its aspect of curiosity and movement and for its uniqueness. It tied together a bold structured look while bringing some levity, a signal to a unique approach to human resources that this company brings. The client had a strong connection to the letter "B" so the logo is two b's combined, for the the two b's in the name Blackbird but also to create an "H" shape in the center, in this case representing the word human. This company puts humans at the center of everything they do, therefore an "H" in the center of the logo is very symbolic. Icons were included as well in this brand with short phrases that call out to the company values.